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She grew up in Amman, Jordan, in a family of jewelers—but chose a different path first: industrial engineering.
When she immigrated to Canada, Noura carried two things that rarely share a suitcase: precision and poetry—the math of systems, and the magic of adornment.
✨ A Spark Becomes a Company
In Toronto, Noura saw a gap: fine jewelry was either luxury behind glass or fast fashion with compromises. So in 2015, she co-founded Mejuri with Majed Masad—direct-to-consumer, sustainably minded, and designed for self-purchase, not just special-occasion gifting.
“Jewelry shouldn’t wait for permission.”
Mejuri launched weekly drops, clean design, and transparent pricing. The result: a new habit—everyday fine jewelry—that turned quiet fans into a movement.
❤️ Building More Than a Brand
Noura brought an engineer’s brain to a heritage craft: supply-chain visibility, materials traceability, lean launches, community feedback loops.
Stores followed (Toronto, NYC, LA, London) and so did a loyal base that saw themselves in the brand’s minimal, wear-daily aesthetic.
🌍 Beyond Commerce
Mejuri invested in responsible materials, women’s leadership programs, and pay-it-forward campaigns—reminding the industry that growth and values can scale together. Noura became a visible champion for immigrant founders and women building venture-backed brands from Canada.
🎯 Why Her Story Inspires
- Engineer the experience. Craft + ops = durable brand.
- Design for the everyday. Make luxury a habit, not a holiday.
- Own your narrative. Don’t wait for a gift—buy the thing, build the thing, be the thing.
From an engineer’s desk to a global, wear-everyday fine jewelry label, Noura Sakkijha shows how immigrant perspective turns tradition into a category shift.
